Promotional image showing Ian Somerhalder and Paul Wesley seated in blue JetBlue aircraft seats, each holding a glass of amber-coloured whiskey. A bottle of Brothers Bond Straight Bourbon Whiskey is displayed on a tray table in front of them alongside a JetBlue-branded napkin. An aircraft window reveals a view of clouds outside. The jetBlue logo and Brothers Bond Straight Bourbon Whiskey logo appear in the upper-right corner of the image. The scene is set inside an aircraft cabin and promotes the airline's partnership with the whiskey brand.
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Award-winning Brother’s Bond Bourbon® takes flight with JetBlue

By Madison James

12 October 2026

Brother’s Bond® Bourbon, the award-winning whiskey brand founded by Ian Somerhalder and Paul Wesley, is taking to the skies through a new partnership with JetBlue.

The business partners are best known for playing brothers on the hit supernatural American TV series, The Vampire Diaries.

Beginning 1 October, Brother’s Bond 50ml Straight Bourbon will be available onboard JetBlue, giving travelers a new way to discover and enjoy the brand while they fly.

The partnership marks an exciting new chapter for Brother’s Bond as the brand continues to expand its presence across the U.S. and internationally.

Bringing its Straight Bourbon onboard JetBlue introduces Brother’s Bond to a broad new audience in an entirely new environment, while staying true to the brand’s belief that great bourbon is best enjoyed through shared experiences and connection.

“Brother’s Bond was created around friendship, connection and our shared passion for making exceptional bourbon. Having our bourbon served onboard JetBlue is an exciting milestone for us,” said Ian Somerhalder, co-founder of Brother’s Bond.

“We love the idea that people can discover Brother’s Bond while traveling, connecting with friends and family or heading somewhere new,” said co-founder Paul Wesley.

Brother’s Bond Straight Bourbon is a four-grain bourbon crafted from corn, rye, wheat and malted barley and aged for a minimum of four years.

Known for its smooth, balanced character and approachable flavor profile, it was created to be enjoyed neat, on the rocks or with a favorite mixer.

Award-winning bourbon now flying JetBlue.

Brother’s Bond Straight Bourbon will be served onboard JetBlue in a 50ml format, bringing the same bourbon enjoyed by consumers across the country into the inflight experience.

Travelers can learn more about Brother’s Bond and the JetBlue partnership at BrothersBondBourbon.com/JetBlue.